Describe your business in one sentence:
List your products/services (before and after the COVID-19 crisis):
What do you like/dislike about your name? logo? tagline?
Do you need a new name? logo? tagline?
How are your products/services unique compared to your competitors' (your unique selling proposition)? How do you think that can that be reflected in your brand? What do your competitors offer that you do not?
Describe your target audience (age, gender, profession, personality, etc). Where and how do you think your target audience spends time online? How do you engage them? What social platforms do they use? What issues matter to them?
Why do customers choose YOU? What would you LIKE that reason to be?
Briefly summarize your company’s strengths, weaknesses, opportunities and threats (SWOT Analysis):
List the top 3 values of your company. Which one(s) would you want reflected in your brand?
How would tell your customers (in your own words) how you are altering your products/services to better serve them in response to the COVID-19 crisis? What changes have you made?
List services/products you hope to introduce in the future along with your thoughts behind introducing them.
List 3-5 competitor websites. What do you like/dislike about them. What would you like to do differently or better on your site?
List 3-5 logos you like and why.
What forms of social media do you think are popular in your industry?
Are there specific goals you have for your social media marketing? How will you know you’ve achieved them?
Check the social media and marketing vehicles you use:
In which areas do you feel your social media is doing well?
On what parameters would the performance of the digital marketing strategy be measured? (e.g. mailing list subscribers, Facebook fans, revenue, online sales, etc.)
Is the organization currently using any monitoring platforms?
What’s the biggest barrier to your success on social media?
Are there any specials or deals you offer on a regular basis you would like to promote online?
Please list all the possible search terms (keywords) you can think of about in your business:
Are you open to writing a blog? audio-podcasting? posting YouTube videos?
Do you already write on a regular basis?
How do you market currently?
Describe your referral/affiliate program if you have one:
Have you entered into strategic partnerships or marketing alliances? Have they helped to increase sales?
Can the organization have differential pricing for different audiences?
Which promotions have you used to increase sales?
Describe how you showcase or feature clients or client experiences:
Describe how you stay in touch with your client base.
Are your classes offered through any partner companies? appear on other branded platforms? (e.g. online teaching sites, online magazines, etc.)
Has anyone in your organization managed a social media campaign? had any training in digital marketing?
Is there anything else you would like to say about your marketing?
